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Ballr and Juventus: new Asian regional partnership

Juventus Football Club is delighted to announce a new regional partnership deal with the Live Fantasy Sport Game, Ballr, which becomes the Bianconeri’s Official Regional Partner in China, Vietnam, Indonesia, Malaysia, Singapore and Thailand.

Juventus, which is fully immersed in its internationalisation process, has decided to combine its image with that of a global brand that has a major presence in Asia Pacific, an area of key strategic importance.

And so, with the club’s commitment to bringing its global supporters closer to the black and white action than ever before, Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships, is looking forward to developing this new partnership.

He said: “This regional partnership with Ballr is the latest proof of Juventus’ growth in high potential markets and demonstrates how the Bianconeri image and experience-centred assets can be attractive to supporters in Asia.”

Ballr CEO Sam Jones added: “Our mission at Ballr is to connect the world during live sports events. Serie A remains one of the most watched leagues in world football. We are thrilled to have joined forces with Juventus. Not only are Juve one of the top clubs on the planet, they have been crowned Italian champions for the last five years running and are the pre-eminent brand in Italian sport.”

The Live Fantasy Sport Game allows users to connect and communicate in real time while sporting events are taking place. Competitors choose a player who can earn them points depending on their performance levels, and also have the option to change player every five minutes.

Users compete among themselves to win incredible black and white prizes including a once in a lifetime experience at Juventus Stadium.

The close bond between the Bianconeri and East Asia is nothing new. Juventus have contested many matches in the region including the 2012 and 2015 Italian Super Cups in China, pre-season friendlies in Singapore (2014) and Hong Kong (2016), and friendly matches involving the club’s Legends squad in Shanghai and Japan in March and November 2016 respectively.

Ballr announces 3-year partnership with La Liga

Ballr, the live fantasy app, has entered into a multi-year partnership with the organizational body for Spanish soccer’s top two professional leagues, La Liga.

As per the three-year partnership, Singapore-based company will develop a bespoke digital game for fans of Spanish soccer.

The app will allow users to select soccer stars, whose performances will earn them points that can be converted into prizes.

In addition to the resulting deal, the online platform will also have a strong brand presence at La Liga events for the duration of the deal, while the league, which has had an office in Beijing since 2004, will use the partnership to expand its profile across Asia.

Financial terms of the multi-year partnership were not released.

“This agreement with Ballr is an excellent opportunity for LaLiga fans to come into contact through a digital medium and it’s also a fantastic way for them to connect with LaLiga Santander,” said Javier Tebas, president of La Liga.

“Just as we have explained on other occasions, LaLiga wants to be close to its fans and that is why efforts are being made in various areas to give them something extra during matches.”

Ballr agreed a developmental sponsorship of Premier League side Manchester City in 2016.

Live Fantasy Sport App Ballr and Samsung Announce Partnership in Thailand

Ballr, the free gaming platform for fans to connect, compete and communicate during real-time sporting events today announced a partnership with Samsung in Thailand.

During a live football match, Ballr captures real-time data related to thousands of micro moments, such as a pass, tackle, shot, foul, assist, goal. Ballr converts each discreet event into a points value. This forms the basis of a video game people can play on their smartphone against millions of other fans in real time. Game winners receive epic experiences and prizes.

Ballr have secured commercial partnerships with some of the largest football clubs in the world. The app launches in Asia in February 2017 covering all EPL fixtures. Other major leagues will be added in 2017 including La Liga, Serie A, CSL and A League.

Sam Jones, Ballr Founder and CEO commented, “We are thrilled to be announcing this partnership with Samsung, the biggest consumer electronics company in the world. Thailand is a major focus for us, smartphone penetration is exploding and football is the national sport. People here really know the game. Clubs like Liverpool and Manchester United have been household names in Thailand for decades.”

“Our company mission is to connect the world through live sport, delivering a new level of fan engagement through technology. The world gets a little bit smaller with partners like Samsung, with such a massive user base across Asia.”

As part of the partnership, Samsung will provide Ballr with game prizes such as smartphones, TVs, VR equipment and watches.

Other prizes will include EPL tickets, VIP experiences to watch teams in training and even a chance to meet EPL legends. Ballr will develop exclusive app features for Samsung users, as well as private contests and live gaming forums.

Hong Kong eSports and Ballr join forces to deliver live contests across Asia featuring EPL football

Hong Kong
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Live Fantasy Sport App Ballr have announced a partnership with leading eSports player HKES to deliver live contests across Asia featuring international football.

Ballr is a free gaming platform allows fans to connect, compete and communicate during real-time sporting events. Ballr have secured commercial partnerships with some of the largest football clubs in the world.

During a live football match, Ballr captures real-time data related to thousands of micro moments, such as a pass, tackle, shot, foul, assist, or goal. Ballr converts each discreet event into a point value, which forms the basis of a video game that people can play on their smartphone against millions of other fans in real time. During such competitions, game winners receive epic experiences and prizes such as EPL tickets, phones, cars or simply a voucher for a coffee.

Ballr has offices in Singapore, Hong Kong and Moscow. The company is backed by angel investors from Asia, including the Ho family from Macau.

Ballr Founder and CEO Sam Jones said, “Our ultimate mission at Ballr is to connect people through live sport. We believe there is a huge opportunity to converge the global phenomenon of eSports with live football. Through this partnership, we will deliver live events across Asia that cater to audiences ranging from 500 to 1,000 people, who can play Ballr as they watch live football in a single venue.

Mr. Derek Cheung, CEO of HKES, said, “We were extremely pleased to partner with Ballr to run a series of amazing and high profile events, kicking off in Hong Kong. HKES is the leading eSports company in SEA and combined with the innovative gamification and eSports elements of Ballr, we feel it is a perfect partnership and are very excited about the cooperation.”

Ballr hire Chief Technology Officer Guillermo Musumeci from Amazon Web Services

Singapore
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Ballr, the free gaming platform for fans to connect, compete and communicate during real-time sporting events today announced the appointment of Chief Technology Officer Guillermo Musumeci.

Ballr Founder and CEO Sam Jones said “We are delighted to welcome Guillermo to the team. Our mission at Ballr is to connect the world during live sporting events, via a smartphone game based on real-time sport data. A massive global audience can compete simultaneously as they watch a football match from every corner of the planet, competing for prizes and experiences. Such a concept presents significant technology challenges and we believe Guillermo has the ideal background to lead our technology strategy”.

With more than two decades of international experience in entrepreneurship, software development and architecture in both startups and large companies, Guillermo brings extensive knowledge to the Singapore headquartered startup.

Most recently, Musumeci served as Solutions Architect at Amazon Web Services Singapore. In this role, he helped startups and large enterprises in ASEAN to deploy highly available solutions in the cloud. He collaborated and mentored several start-ups incubators and accelerators in Singapore, including BASH, muru-D, 500 Startups, Game Founders, The FinLab (UOB), OCBC Open Vault Accelerator, Startup Bootcamp Fintech, etc.

Prior to joining AWS, Guillermo worked in Paris, France at D2SI, helping banks and large companies to deploy Citrix and enterprise applications in the cloud. Prior to this, Guillermo worked in Singapore with two banks, wrote two books about Citrix and founded CtxAdmTools, a website dedicated to automation tools development.

Guillermo is a native of Argentina. He has lived and worked in Buenos Aires (Argentina), Washington DC area (USA), Madrid (Spain), Paris (France) and Singapore.

Live Fantasy Sport App Ballr and Uber Announce Indonesia Partnership in a new era of fan engagement

Singapore
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Mobile fan engagement technology company Ballr have announced a partnership with Uber in Indonesia, in the category of Live Fantasy Sport.

Headquartered in Singapore, Ballr was founded by Sam Jones in 2015. The free gaming platform allows fans to connect, compete and communicate during real-time sporting events.

During a live football match, Ballr captures real-time data related to thousands of micro moments, such as a pass, tackle, shot, foul, assist, goal. Ballr converts each discreet event into a points value. This forms the basis of a video game people can play on their smartphone against millions of other fans in real time. Game winners receive epic experiences and prizes. These prizes now include free rides in the very best Uber vehicles.

Sam Jones, Ballr Founder and CEO commented, “We are thrilled to be announcing this partnership with Uber, the ultimate consumer app. Indonesia is a major focus for us, where smartphone penetration is exploding and football is the national sport. People here really know the game. Clubs like Liverpool, Arsenal and Manchester United have been household names here for decades.

“Our company mission is to connect the world through live sport, delivering a new level of fan engagement through technology. The world gets a little bit smaller with partners like Uber, with such a massive user base across Asia. I think our players will be delighted to have the chance to win free Uber rides from playing our live fantasy sport app".

As part of the partnership, Uber, will provide game prizes including vouchers to ride in their very best cars.

Ballr launches in November 2016, covering the English Premier League. The app is free to play and involves no monetary reward.

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Live fantasy sport app Ballr announce partnership with Umbro in Indonesia

Singapore
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Mobile fan engagement technology company Ballr have announced a partnership with Umbro that sees them become a partner for Live Fantasy Sport across Indonesia.

Headquartered in Singapore, Ballr was founded by Sam Jones in 2015. The free gaming platform allows fans to connect, compete and communicate during real-time sporting events.

“Partnering in Indonesia with one of the most historic brands in football is just an honor for us. It is quite the perfect combination of fresh technology and a legendary sports brand, and I am sure the fans will appreciate it”, said Sam Jones, Founder and CEO of Ballr.

"I believe Ballr is the perfect social football game. Simply put, Ballr understood the #HeartAndSoulofFootball. That’s why Umbro plus Ballr is the perfect marriage, the football app with the Football Brand. Our 92 years of presence in the world of Football bring an authenticity to the game and Ballr’s technology displays Umbro’s commitment to stay relevant", stated Ryan Gozali, CEO for Umbro Indonesia.

Umbro in Indonesia will provide Ballr with prizes for winners of the live gaming app, including VIP experiences such as meeting international players and attending EPL games. Umbro will also provide apparel and equipment which will complete a truly unique football experience for the fans

Ballr launches in October 2016.

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Manchester City announce partnership with Ballr, live fantasy sport app

Today, Manchester City announce a new regionalpartnership with mobile fan engagement technologycompany Ballr, which sees the Live Fantasy Sport Appbecome an official partner of Manchester City in China,India, Indonesia, Thailand, Vietnam and Singapore.

Ballr Football, which launches in October 2016, is a freegaming platform that allows fans to connect, compete andcommunicate during real-time sporting events. With a focuson the English Premier League, sport fans can access the appto compete in real-time for the chance to win exclusivemerchandise and once-in-a-lifetime experiences, including atrip to the Etihad Stadium to watch Manchester City play andto meet the players after the game.

Commenting on the new partnership, Damian Willoughby,Senior Vice-President of Partnerships, City Football Group,said:

“Our new partnership with Ballr is an exciting opportunity toengage with Manchester City fans in the digital sphere and tooffer them further opportunities to connect with the Club.Manchester City is committed to enhancing the fanexperience and bringing supporters together. Ballr sharesthese values with us and we look forward to building thispartnership together.”

Sam Jones, CEO of Ballr, who founded the Singapore-basedcompany in 2015, added: “We are delighted to be announcing a partnership with one ofthe most exciting teams in the world, Manchester City. Theirfan base in Asia is growing rapidly and this is an opportunityfor their fans to have an even greater connection with theclub.”

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Viva Group in Indonesia announce partnership with Ballr, live fantasy sport app

Mobile fan engagement technology company Ballr have announced a partnership with Viva Group in Indonesia that sees them become a partner for Live Fantasy Sport acrossIndonesia.

Headquartered in Singapore, Ballr was founded by Sam Jones in 2015. The free gaming platform allows fans to connect, compete and communicate during real-time sporting events.

Ballr Football launches in October 2016, focused on the EnglishPremier League. Ballr involves no monetary reward. Instead,sport fans compete in real-time for the chance to win shoes,phones, watches, cars and experiences such as a trip to Old Trafford to watch Manchester United.

Sam Jones said “With more than 3 billion viewers worldwide, theEnglish Premier League is unparalleled in terms of global audience. We chose to launch Ballr Football to cover this league. The premier league is watched by more than 100 million people in Indonesia every weekend, and this represents a huge focus for our company. The partnership with Viva allows us to reach consumers very quickly through their enormous media networks.”

Ballr helps brands reach consumers through native advertising within the game design. Ballr have already started engaging brands in Indonesia ahead of their launch.

David E. Burke, COO of VIVA GROUP said “We are excited to partner with Ballr and we will focus our combined efforts to present this new digital features to Indonesian Football fans.” As of August this year, “VIVA Group had 20 million unique users generating 200 million page views per month on viva.co.id, plus reaching a further 175 million viewers inIndonesia on the TV Platforms of ANTV and TVONE” DavidBurke added “This partnership represents a powerful opportunity for both our groups to expand our digital presence in Indonesia.

Ballr’s growth comes at a time of great change in the global sports industry. The shift to an Asia orientation has begun and is evident in the growth of sports content consumption. There are more than 80 million Manchester United, Liverpool, Manchester City and Arsenal fans combined in Indonesia.

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Ballr hires head of sports from Samsung — Maurizio Barbieri

Ballr, an entirely mobile, micro-fantasy, fan engagement platform, designed for emerging markets, announced today that Maurizio Barbieri, previously Head of Sport at Samsung Asia Pacific, has joined to lead global football partnerships.

“We’re pleased to welcome Maurizio to the team. In his role, he will drive strategic partnerships with global football organizations and aggressively target regional soccer fans for the all mobile games we design” said Sam Jones, founder, and CEO of Ballr. “Maurizio’s extensive experience in the sports industry and network of sports teams, brands, content providers and network operators, will help prepare Ballr for it’s rapid growth across Asia”.

Barbieri joins Ballr from Asia’s market leading handset manufacturer, Samsung, where he held the position of a Head of Sports and Strategic Video services, APAC. In his role, Maurizio spearheaded a number of consumer driven content and fan engagement programs. His unrivalled access and deep understanding of sports fans in Asian gives Ballr an additional competitive edge. Prior to Samsung, Barbieri was CEO of GoalShouter a crowd-sourced football data platform.

“This is a very exciting time for both the sports industry and Ballr. The combination of phenomenal smartphone growth and sports media consumption in Asia represents a huge opportunity for Ballr. The team here are addressing a huge technology gap in the digital sports experience. Ballr which is all mobile, free to play and linked to live sports games, really addresses this opportunity.” said Barbieri.

The companies growth comes at a time of great change in the global sports industry. The shift to an Asia orientation has begun and is evident in the growth of sports content consumption. It is estimated that there are 281 million adult sports fans in China and 93 million in India. China, the world’s second biggest economy is at the forefront of the reorientation, with President Xi publicly announcing his ambition to build the world’s biggest sports economy. This would result in an industry world $850 billion in size by 2025.

In the third quarter of 2015 smartphone sales in emerging markets rose to 259.7 million — an 18.4 percent growth over the third quarter of 2014. According to Gartner, India has recently taken over the United States as the second largest smartphone market, following on from China. In India, Samsung mobile representing a whopping 26.8% of the total market and according to the ‘Brand Trust Report 2016’ is India’s most trusted brand.

The Ballr platform, owned by parent company Fantasy Sport Technologies, launched it’s cricket game in Delhi last month alongside the much celebrated Indian bowler and brand ambassador Harbhajan Singh and plans to launch subsequent soccer and basketball games in China, India, Thailand, Indonesia, and Vietnam in the coming months. Ballr announced it’s title sponsorship of the West Indies Tri-Nations Cricket series earlier this month.

Mobile fan engagement platform Ballr launches across Asia PAC

Mobile fan engagement technology company Ballr has launched with offices in Sydney, Mumbai and Singapore, enabling fans to interact with friends around real-time sporting events.

The news comes in the wake of the $70 million failure of Australian sports technology business PlayUp, with Ballr employing key talent integral to the development of PlayUp’s technology.

Ballr will launch an entirely mobile, fan engagement platform over the coming months, initially targeting cricket, soccer and basketball across the burgeoning markets of China, India, Thailand and Vietnam.

Games on the platform will be free, with players in the running to win prizes and experiences such as phones, sports clothing, flights, sport tickets and the chance to meet their favorite players. Ballr plans to avoid the continued scrutiny from regulators encountered daily by fantasy sports companies such as DraftKings and FanDuel by offering prizes rather than monetary rewards.

Ballr founder Sam Jones, an investor in PlayUp, says he can see clear potential in the concept despite PlayUp’s spectacular demise. “The idea of Playup was excellent and it attracted plenty of investors as a result, but the execution was very poor,” said Mr Jones. “We took a long look at the daily fantasy sport arena that has been so popular in USA in recent years. Drafting a team for NFL or baseball takes time. We felt that the model needed simplifying for the Asian marketplace. That means designing games that last minutes not hours. Rapid fire gaming as a soccer game unfolds play-by-play, with an interface more like Tinder or Candy Crush. You could call what we do micro fantasy gaming.

“Secondly, we wanted to move away from cash prizes. Instead, we want people to win sports wear or experiences. Take people from their virtual world on their smartphone to a real experience. Running outdoors or watching a real game. We see huge opportunity in connecting fans to brands through the platform.

“We believe there is a huge gap in the fan experience that we can fill with Ballr. Really this is a second screen for sport, delivered on a smartphone, where friends can exchange banter on the game and predict the outcome of the game as it unfolds in real time and win great prizes.”

Ballr has received $4 million in seed capital to date and will use this, as well as celebrity athlete endorsements, to pursue a market of an estimated 281 million adult sports fans in China and 93 million in India.

The expertise of the key technology staff behind PlayUp will provide a significant boost to Ballr’s prospects. PlayUp entered liquidation earlier this year after attracting numerous high profile investors including Australian Prime Minister Malcolm Turnbull, pokie magnate Bruce Mathieson and former Australian cricketer Steve Waugh. US fantasy sports businesses DraftKings and FanDuel have quickly developed to achieve billion dollar valuations.

Asian based gaming startup, Ballr takes title sponsorship for West Indies Tri-Nation cricket

Mobile fan engagement and gaming company, Ballr will be the title sponsor for the Tri-Nation series including Australia, South Africa and the West Indies, starting June 3 in Guyana.

Asian based micro fantasy sport startup, Ballr announced today that it will be the title sponsor of the West Indies Tri-Nation cricket series. The series which includes Australia, South Africa and the West Indies will run from June 3 to June 26 and will be known as the Ballr Cup.

“WICB is delighted to announce Ballr as the title sponsor of the Tri series. Having a brand that is both innovative and passionate about the game associate itself with cricket in the Caribbean would encourage greater fan engagement as fans would have a new way to engage with live cricket. For Ballr, there could not have been a better opportunity as the reigning World Champions (Australia) and a World No. 3 (South Africa) in ODI cricket visit the West Indies who have stirred up a lot of excitement of their own winning the U-19 World Cup and two World Twenty20 titles (Men and Women) this year in style.” said Dave Cameron, Chairman of the West Indies Cricket Board.

“Ballr takes enormous pride in becoming the official title sponsor of the West Indies Tri-Nations Series,” said Sam Jones, Founder and CEO of Ballr. “The Tri-Nation series is a prestigious event, broadcasted to millions of fans around the world. We are excited to partner with the WICB and bring an entirely new way to engage with live cricket to the global arena.”

The series will be broadcasted in ten markets, and it estimated that 92 million cricket fans will tune into the live games.

Ballr’s micro fantasy game Next Over, where fans go head to head to predict the outcome of the next over by selecting the sequence of the next 6 deliveries, will be available for fans in India, Australia, South Africa and selected countries in the Caribbean.

“Our Next Over game is a perfect fit for cricket formats like the one day Tri-Series games. With the Tinder style interface, fans are able to get in the game in second and begin testing their skill for a chance to top the leaderboard.” Said Jones.

Clarissa Piriz, Global Head of Brand said: “We are delighted to become the title sponsor of the Tri-Nations 2016 event. The West Indies TriNation Series will provide substantial global exposure for our brand and support our growth in new markets. We are excited to give fans, especially those based in Australia, South Africa and the West Indies, unique access to participate in our games and play alongside thousands of other enthusiastic cricket fans.”

The Ballr platform, owned by parent company Fantasy Sport Technologies, launched it’s cricket game in Delhi last month along side the much celebrated Indian bowler and brand ambassador Harbhajan Singh and plans to launch subsequent soccer and basketball games in China, India, Thailand, Indonesia, and Vietnam in the coming months.

Ballr connects to major social networks, allowing users to play head to head on a daily basis. While traditional fantasy leagues are centered around drafting a team once prior to the start of the season, Ballr offers games that are played alongside a live game with the added benefits of daily prizes and experiences such as bikes, phones, sports clothing, flights, sport tickets and the chance to meet their favourite players. Games on the platform will be free each day, with players competing for the top position on the leaderboard.

Ballr has received $4 million in seed capital to date and will use this, as well as celebrity athlete endorsements, to pursue a market of an estimated 400 million adult sports fans in Asia.

Ballr has offices operating in Sydney, Melbourne, New York, Deli and Singapore.

Mobile Sporting App Ballr Launched Today by Harbahajan Singh

Cricketer Harbhajan Singh launched sporting application ‘Ballr’ recently at a press conference held by Fantasy Sport Technologies. Ballr is a mobile, micro fantasy, fan engagement platform.

Unlike traditional fantasy sports games, Ballr has introduced a new way to play - rapid fire micro gaming and has replaced monetary prizes with experiences and premium prizes.

Speaking on the occasion, Singh said, “I’ve been deeply associated with the leadership of Ballr in India and believe this will be a great platform for fans to connect with the game. It gives them the chance to play alongside, test their skill and get rewarded by brands. It is a much more interesting way to watch cricket and I am sure to play with it as well.”

Sam Jones, Founder and CEO, Ballr said, “Through Ballr we wish to create a community of sports fans and build a digital environment for friendly competition & conversation. India is the second largest smart-phone market in the world with over 220 million users. In this context and given the immense enthusiasm Indian youth has for sports; Ballr is the perfect platform for them to connect through live sports.”

“Adult sports fans all over India will enjoy testing their knowledge and challenging their friends for the top position on the leader board. Ultimately our goal is to connect fans around the world through live sporting games.” he added.

In addition, Ballr presents a huge opportunity for brands to connect with this audience. Ballr has partnered with global brands in India and plans to collaborate with more like-minded brands in the coming months for its subsequent launches.

Rohan Kumar, Head, Sub-Continent, Ballr said, “Brands are trying to reach new consumers in India. Sport is the global language, and we could have opened anywhere. But we picked the most attractive market which is here in India and we start with cricket which is the most widely viewed sport. We believe there is a huge gap in the fan experience that we can fill with Ballr. This is really a second screen for sport, delivered on a smartphone, where brands could have a deeper engagement with a targeted audience.”

Ballr connects to all major social networks, allowing users to play head to head on a daily basis. Another aspect of Ballr’s app is its interface enables users to get in the game within seconds. Games on the platform will be free, with players in the running to win prizes and experiences such as bikes, phones, sports clothing, flights, sport tickets and the chance to meet their favorite players.

Following the launch with cricket in India, Ballr will launch soccer and basketball games in China, Thailand and Vietnam. Ballr has received $4 million in seed capital to date and will use this, as well as celebrity athlete endorsements, to pursue a market of an estimated 281 million adult sports fans in China and 93 million in India.

Ballr has offices operating in Sydney, Melbourne, New York, Delhi and Singapore and will be available on the Google Play store on the 24 May, 2016.